Claiming Your Drug Product is Unique: Does That Mean It's Superior?
Brands and marketers seek to highlight what makes their products singular and unique. But it can be very challenging to do so in a...
Brands and marketers seek to highlight what makes their products singular and unique. But it can be very challenging to do so in a...
California's Senate Bill 940 (SB 940), which was signed into law at the end of 2024 and introduces new requirements for arbitration...
Recent developments from the Network Advertising Initiative (NAI) and the California Privacy Protection Agency (CPPA) impact how...
We were excited to speak last week on the mainstage at the Association of National Advertisers Masters of Marketing Conference in Chicago...
While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of...
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